So you have a handle on Facebook and Twitter. You may even blog a little. Think you have it covered? Sorry – not even close. At NettResults we break social media sites out into three levels:
Tier 1: Register and engage
Business week's Business Exchange
YouTube (also Vimeo, Viddler, Revver & Yahoo video)
Tier 2: Set up branded profiles, use as warranted:
Windows Live Space
Tier 3: Claim your name and monitor
New York Times (TimesPeople, NewsWeek)
The hard way: go to each site and do what you have to do.
The easy way: call a reputable PR agency such as NettResults and that agency set up and engage social media sites for you.