Thanks to Seth Godin who summed it up so nicely today for us.
We can outline a strategy for you, but if you don't have the tactics in place or you're not skilled enough to execute, it won't matter if the strategy is a good one.
Your project's success is going to be influenced in large measure by the reputation of the people who join in and the organization that brings it forward. That's nothing you can completely change in a day, but it's something that will change (like it or not) every day.
None of this matters if you and your team don't persist, and your persistence will largely be driven by the desire you have to succeed, which of course is relentlessly undermined by the fear we all wrestle with every day.
Bottom line - you need to find an international PR partner that is strategic in outlook, knows how to build taactics in different countries, has a team that is persistent and will be relentless in gaining results for you.
NettResults is all about implementing the best international PR campaigns, so this is central to what we think, do and how we act.