If you represent (in house or agency side) a security company, then chances are you’ll already know how dynamic the security market is and the hunger of start-ups and established security vendors alike to build a global brand. As with any booming market, competition is fierce and the need to partner with genuine security PR experts is the only way to guarantee success.
While technology is global, it still takes a ‘think global and act local’ approach for successful PR campaigns. So, what are the noticeable differences between launching a company in the US and Europe?
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To find out more on how NettResults can launch your security brand around the world, you know how to reach us.