How to improve your PR

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How to improve your PR

Or pretty much anything such as an employee problem or any area of your business. The system is simple and can be applied to anything.

Business is continually evolving, so too should your business. You need only concentrate on three elements to work in harmony to make improvements. Improvement requires systems, accountability and motivation

1 - Systems:

This is, what is needed to do the task.

Results – clearly define what the desired result is (e.g. what is the desired end result)

Documents – ensure that what we want done is documents (e.g. Word / Audio file)

Tools – helps employees do the work (e.g. computer, software, phone, coffee)

Ask yourself these questions –

Are there documented systems to deal with this?

Are the systems accurate and up to date?

Have responsibilities clearly been defined?

Do people have the tools they need to succeed?

2 - Accountability:

Making sure that you are accountable to a third party – ideally as a public relations executive, you report to your public relations manager. Your team need to be accountable to you if you want to improve your PR.

Trust – trust allows for open communication (trust must be bi-directional)

Education – team receives suitable education & training to carry out the task

Follow up – when delegated, there is follow-up to ensure it is completed on time and on budget as expected

Ask yourself these questions –

Are results being measured?

Is training being provided to teach correct actions?

How consistent and effective is the follow-up?

Are 1:1 meetings being held?

Does the employee trust their manager?

3 - Motivation:

Comes from within – so it’s he manager’s job to connect the task to the person:

Vision – business vision that is clear and can be communicated

Values – what we believe in – integrity, ethics etc

Cause – greater than money – why in business and why going to work

Ask yourself these questions –

Does the employee want to work at your company?

Have the company values been defined?

Does the employee believe in the company values?

Does the employee have a vision for their career?

Symptoms

Do you know what needs to be corrected? We’ve looked at this a lot, so I can tell you that the following will help you cut through the clutter:

Compliant – Good system and accountably – Poor motivation

Erratic performance – Good accountably and motivation – Poor system

Performance degrades over time – Good system and motivation – Poor accountably

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26 Simple Ways To Promote & Drive Blog Traffic

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26 Simple Ways To Promote & Drive Blog Traffic

Publishing a blog post and sitting around waiting for people to find it is not an effective method to build your blog audience. You need to actively promote your posts and engage new readers if you want the exposure your blog deserves. Find out 26 simple ways to promote & drive blog traffic.

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Getting your Creative on

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Getting your Creative on

Successful business, and successful PR needs goals, strategies and measurement. What it also needs is a healthy dose of creativity.  Consider these ways to generate ideas for the times when you’re feeling a little flat...

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We’re officially living in the future.

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We’re officially living in the future.

The future is now. Or at least, it will be here in October. In the 1989 sci-fi comedy “Back to the Future Part II,” characters Marty McFly, Doc Brown and Jennifer use the famous outfitted DeLorean time machine to travel from the year 1985 into the future. The date? Oct. 21, 2015.

To celebrate, there are a few things we’re looking forward to in 2015 at NettResults. In fact, many of these may be a good reason to close the office for a day or two. Even if you can’t join us, maybe the ideas below will stimulate some PR ideas…

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Top 2015 Predictions for Successful PR Campaigns

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Top 2015 Predictions for Successful PR Campaigns

What is it going to take to have successful PR campaigns in 2015?  NettResults specializes in international campaigns and has represented global charities, fortune 500 companies, SMEs, members of royalty and politicians around the world for the past 15 years... here's our 2015 predictions (and it's not rocket science - although we do have a client in that area)...

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Being a Trend Maker

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Being a Trend Maker

There are trends around us all the time. Big wealth follows a product or service that can become a trend. So, the real question we ask ourselves, as marketers, is how can we get our products trending? Come and find out how you can become a trend maker...

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What does it take to be popular?

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What does it take to be popular?

Many of us come from that driven and hard working generation where we wanted nothing more than to be the best. So, what does it take to be the best?  And is being the best actually desirable?

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There are no such things as stupid questions

There are no such things as stupid questions.

Except if you’re watching a movie with me – yes, you know who you are! OK, so there are stupid questions and that’s okay. What’s not okay is the fear of asking questions you are afraid will make you look bad.

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Do you work with a Happy Company?

Some companies are happy. Everyone who you engage with is on board and has a sparkle in their eye. You know who these organizations are and you choose to work with them. Read the formula for magic happy dust.

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Good Advice...

Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better... find out more...

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Your Hallway

The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. Find out what hallways and marketing / public relations have in common...

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MH370 - Three important crisis communication lessons

Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learned – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...

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What is the question?

There is only one questions you need to ask in marketing... what is it? Well, it's simple and it drives your sales success... find out more here...

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Starting a Movement

One of the things as PR pros we can do is for the audience is let them know when it's safe to whoop, holler or applaud.

This is what our clients always want us to do.  It’s kind of like how to start a movement.

Often, we hesitate to spread the word and recommend something because it doesn't feel safe to do so. It's better to say nothing than it is to feel stupid.

Joining in on the standing ovation at the end of a Broadway play isn't some sort of callow sellout. It's actually a tradition that offers solace for the timid or uninitiated.

The trick in PR is to get to the tipping point.

The tipping point is when a lone weirdo has attracted so much of a following that it would just feel stupid NOT to join him.  Am I thinking Steve Jobs?

We like to learn from the shirtless dancer… if you have not seen his video then here’s a 3-minute version that can spice your day up…

 

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The Fearless Front Line

Ever felt like your day is being run by urgent issues that need your attention? Look, it’s the beginning of the year, so maybe it’s time for a business New Year resolution. Time to stop and look around - then to plan for 2014. Your strategic plan can be simple, but the power is unquestionable. Find out how to go or big (or go quick)...

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