We love news hijacking. We also love being prepared and ready for those opportunities. Of course, we need to be country specific, so make sure the events you are following are right for your market.

Without further ado, here’s the top 25 opportunities that we’ll be following for 2016:

January 7 - National Bobble Head Day

January 16 – 14th Taiwanese general election

January 21-31 – Sundance Film Festival

February - National Shower with a Friend Day

February 7 – Super Bowl 50 in California

February 14 – Valentines Day (county specific so watch out)

March 12 - National Read Across America Day (Dr. Seuss Day)

March 17 – St Patrick’s day

March 31 - National Bunsen Burner Day

April 1 – April Fools Day (fun for all PR people and children under 10years)

April 28 – Austrian Presidential Election

May 7 – Kentucky Derby

May 24 - National Escargot Day

June 16-19 – 116th U.S. Open Golf

July 4 – NASA’s Juno spacecraft is going to arrive to Jupiter. It was launched in 2011.

July 2-24 – Tour de France

August 5-21 – 2016 Summer Olympics in Rio de Janeiro, Brazil

September 7 - National Beer Lovers Day (our office will be closed Sep 8)

September 20 - National IT Professionals Day (seriously)

October 4 – National Vodka Day (our office will be closed for the rest of the week)

October 7 - World Smile Day

October 25 – Major League Baseball World Series

November 8 – The 58th US presidential election

November 27 – Abu Dhabi Grand Prix – final Formula One race of the season

December 8 – FIFA Club World Cup in Japan


Which event do you think will bring the most coverage?

What events are you following for 2016?