We’re officially living in the future.

We’re officially living in the future.

The future is now. Or at least, it will be here in October. In the 1989 sci-fi comedy “Back to the Future Part II,” characters Marty McFly, Doc Brown and Jennifer use the famous outfitted DeLorean time machine to travel from the year 1985 into the future. The date? Oct. 21, 2015.

To celebrate, there are a few things we’re looking forward to in 2015 at NettResults. In fact, many of these may be a good reason to close the office for a day or two. Even if you can’t join us, maybe the ideas below will stimulate some PR ideas…

MH370 - Three important crisis communication lessons

Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learned – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...

Starting a Movement

One of the things as PR pros we can do is for the audience is let them know when it's safe to whoop, holler or applaud.

This is what our clients always want us to do.  It’s kind of like how to start a movement.

Often, we hesitate to spread the word and recommend something because it doesn't feel safe to do so. It's better to say nothing than it is to feel stupid.

Joining in on the standing ovation at the end of a Broadway play isn't some sort of callow sellout. It's actually a tradition that offers solace for the timid or uninitiated.

The trick in PR is to get to the tipping point.

The tipping point is when a lone weirdo has attracted so much of a following that it would just feel stupid NOT to join him.  Am I thinking Steve Jobs?

We like to learn from the shirtless dancer… if you have not seen his video then here’s a 3-minute version that can spice your day up…

 

Why PR needs to drive credibility for a brand to be successful...

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “Likes” stand in for transactions, and a mass audience is maddeningly elusive. There has to be a better way... In fact there is... it is trust and for an organization to have it they need strong media relations...