Global expansion doesn’t fail because of bad technology — it fails because companies underestimate how different influence, trust, and communication work outside U.S. borders. Here’s how modern PR helps technology brands grow faster, safer, and smarter anywhere their customers live.
How Public Relations Drives Global Growth for U.S. Tech Companies Expanding Beyond the Domestic Market
Most U.S. tech companies underestimate how different the world looks once you step outside Silicon Valley — and their global growth slows because their communications strategy never grew up with them. Here’s the truth about what PR really does when your revenue ambitions extend far beyond the United States.