International MEDIA Relations for tech companies
Getting noticed by the media is not easy. Searching for the right technology specialist PR agency takes time. Then, you must trust them to be proactive, to have the technical knowledge and media intelligence necessary, to learn about your company and its technology products, and to look for opportunities while respecting the existing strategies. Sometimes, the most challenging part about getting noticed is finding the right PR partner.
Then add the complexity of an international reach. Different geography, languages, time zones, media, customs, business practices, messages… think global, act local… but how?
Here’s how we do it. We have experienced and professionally qualified client management teams in your target countries. These PR professionals work with you and your existing internal and agency teams to build a strategy for your international reach. All our teams specialize in technology - in fact, we ONLY work with technology clients.
We aim to manage and shape the communication between your organization and the international news media. If done well, it is a strategic communication tool that helps organizations to promote their mission, values, and activities to a global audience.
We identify key international media outlets and journalists, create and disseminate press releases, arrange interviews and press conferences, and provide background information and expert commentary on issues relevant to our clients. We also monitor the coverage and address any inaccuracies or misrepresentations.
Our goal is to build and maintain positive relationships with the international media, to ensure that your business’s message is accurately and fairly represented in the global media, and to increase your visibility and credibility among international audiences.
This type of international media relations is a critical component of your overall communication strategy, as it helps to shape public perceptions of your organization and your activities and can influence policy decisions, funding, and other key areas of your organization.
We get great results because we deeply understand the cultural, political, and economic context of the countries where you operate and the ability to communicate effectively in multiple languages. It's essential to work with local media and have a local team to help adapt the message to the local context and culture.
We also have some pretty advanced AI that we use to get deeper insight and understanding of our client’s customers and the media we work with. It’s one of our secret sauces.
It’s simple, really.
Nearly.