Global expansion doesn’t fail because of bad technology — it fails because companies underestimate how different influence, trust, and communication work outside U.S. borders. Here’s how modern PR helps technology brands grow faster, safer, and smarter anywhere their customers live.
The AI Shift in Global Public Relations: How U.S. Tech Companies Build Influence Across Borders in 2026
AI has officially become the world’s default research assistant, first impression maker, and reputation filter — and that changes everything for U.S. tech companies trying to grow outside their home market. Here’s how global PR really works in the AI era, and why your international expansion depends on understanding how machines and humans interpret your brand.
Rethinking PR for a Values-Driven Global Market
How Public Relations Drives Global Growth for U.S. Tech Companies Expanding Beyond the Domestic Market
Most U.S. tech companies underestimate how different the world looks once you step outside Silicon Valley — and their global growth slows because their communications strategy never grew up with them. Here’s the truth about what PR really does when your revenue ambitions extend far beyond the United States.
The AI Shift: Why Global Public Relations Is Now the Growth Multiplier for U.S. Tech Companies Expanding Worldwide
A Complete Guide to Public Relations for SaaS Companies (Part 2)
A Complete Guide to Public Relations for SaaS Companies (Part 1 of 2)
Mastering Reputation Repair: Smart Crisis Management for Tech Leaders
Understanding Shared Media and Why It Matter (Part 2)
Creating content that audiences choose to share isn’t about luck—it’s about thoughtful planning, audience understanding, and creating genuine value. Shared media plays a key role in building trust, expanding reach, and forming long-term engagement loops. This section covers how to craft a strategy that supports those outcomes…
Understanding Shared Media and Why It Matter (Part 1 of 2)
Pull Off a PR Stunt That Actually Works
Stunts might look spontaneous, but behind the scenes they require serious logistics. Whether you're booking drone time, getting filming permits, or coordinating with local authorities, building a detailed project plan is essential. And don’t forget to leave buffer time for approvals—you don’t want red tape to ruin your moment…
What Is Paid Media—and Why Does It Matter? (Part 2)
What Is Paid Media—and Why Does It Matter? (Part 1 of 2)
Paid media is powerful because it allows you to hyper-target specific groups based on demographics, interests, behaviors—even job titles or online habits. Whether you're running a big product launch or trying to get more traffic to your site, paid media gives you the tools to be both visible and strategic…
Why Social Media Is the Key to Hiring Gen Z
If your recruitment approach excludes social media, you are likely overlooking a whole generation of potential candidates. Gen Z—individuals born from the late '90s to the early 2010s—are making a significant entrance into the job market. They are technologically savvy, driven by values, and quite choosy about their workplace…
PR: The Strategic Lever to Position Your Tech Brand in Google and Gen-AI Searches Worldwide
What Is Owned Media—and Why It’s Still a Big Deal (Part 2)
What Is Owned Media—and Why It’s Still a Big Deal (Part 1 of 2)
If you’ve ever posted to your company blog, sent out a newsletter, or published a how-to guide on your website—you’ve already worked with owned media. It’s the stuff you create and control completely. Think: your website, your email list, your blog, or that library of downloadable PDFs you keep meaning to update. Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around…
Why Smart Marketing Starts with Research—Before Anything Else
Internal Communications
At NettResults, we believe communication is the heartbeat of every successful organization. Whether it’s aligning teams with a clear vision, engaging employees through meaningful initiatives, or supporting leadership with the right messages, strong internal communications set the foundation for growth.
But the game is changing. With AI transforming how businesses operate, the way you communicate with your teams must evolve too. From introducing AI responsibly and setting up working structures to guiding ethical use and promoting adoption, NettResults helps organizations bring their people along the journey – not just the technology. Dive in to discover how to boost engagement, build trust, and unlock the full potential of both your people and the technology driving tomorrow’s workplace.
PR vs. Advertising: What’s the Difference—and Why Should You Care? (Part 2)
PR spreads organically. A great story, timely quote, or relevant mention can catch fire on social media, get picked up by other outlets, and continue to circulate. Advertising is more calculated. You choose the exact audience based on location, age, interests, job titles—you name it. It’s laser-focused. You know exactly who will see your message and when…