Marketing Directors at US-based tech companies face the dual challenge of harnessing AI's power while managing their brands' international reputation. The advent of AI in media has opened new avenues for engagement but demands a nuanced approach to maintain brand integrity across diverse cultural landscapes. This blueprint outlines strategic considerations for leveraging international media services through PR agencies…
Future-Proof Your Marketing: Key Trends for Global Tech Expansion
As the digital horizon expands, Marketing Directors at technology companies face the exhilarating challenge of steering their brands through rapidly evolving consumer landscapes. The quest for a robust international presence demands not only innovation but also a keen understanding of emerging marketing trends…