Let’s face it—women’s sports have been accumulating traction for some time, but 2025 is poised to make a significant impact. From international competitions to unprecedented audience numbers, this is beyond a trend—it’s a transformation. And it carries something significant with it: an increasing focus on women's health.
The Moment Is Now
There has never been a more opportune moment to notice how women engage with sports—not solely as competitors, but as complete individuals. As significant events crowd stadiums and garner substantial screen exposure, viewers are finally recognizing what many have long understood: women’s sports are impactful, exciting, and profoundly significant.
However, the twist is that much of what is available currently to aid women in sports (ranging from equipment to health services) was not intentionally created for women. Much of it has been taken from the men's side and assumed to function seamlessly. It does not.
The Gap in Gear and Health
From injuries to menstrual care, mental health to training resources, there’s a significant chance to reimagine how women receive support in athletics. Numerous athletes continue to use gear that doesn't fit properly, train without customized assistance, or face performance issues that remain unresolved—merely because the necessary research and resources were lacking.
The positive news? That is beginning to shift. A new perspective is emerging: individuals creating from the foundation with women’s bodies, experiences, and requirements considered. New equipment is being designed to fit correctly. Discussions regarding cycles, postpartum healing, and injury avoidance are becoming increasingly candid. Health technology and wearables are beginning to recognize that users are diverse and have different needs.
What This Means for Tech Companies
This moment isn’t just for sports brands. It’s a wake-up call for any company touching health, fitness, data, or experience—especially in the tech space.
Here’s why:
Innovation in women’s health is still wide open. From smarter tracking tools to AI-powered wellness platforms, there’s room to lead.
Community engagement is shifting. People are looking for brands that care, that listen, and that reflect real-world needs.
Women’s sports audiences are loyal—and growing fast. Supporting them in authentic, informed ways builds credibility and connection.
So, What Can You Do?
If you’re building products, think about how women might use them differently. If you’re working in data or health tech, ask where the gaps are—and how you can help close them. And if you're involved in branding or storytelling, make space for real, diverse voices that don’t just tick boxes.
2025 is a big year, not just because of what’s happening on the field, but because of what it means off of it. It’s a call to rethink, redesign, and re-engage—with women’s health at the center.