If you’ve ever posted to your company blog, sent out a newsletter, or published a how-to guide on your website—you’ve already worked with owned media. It’s the stuff you create and control completely. Think: your website, your email list, your blog, or that library of downloadable PDFs you keep meaning to update. Unlike paid ads (which disappear the second your budget runs out) or earned media (which depends on someone else talking about you), owned media sticks around…