Viewing entries tagged
connect

Is “Emotional Marketing” the Best Way to Connect with Customers?

Comment

Is “Emotional Marketing” the Best Way to Connect with Customers?

According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.

If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience:

Comment