Shared media refers to content distributed by individuals or communities—not directly by the organization or through paid placement. It spreads across digital channels because people decide it's worth sharing with others in their networks…
Navigating the Future of Remote Work: Tech PR in a Hybrid World
As tech companies adjust to the hybrid work model, PR teams must consider the impact on communication and brand perception. With employees and clients spread across different time zones and working environments, traditional PR methods need to be updated to maintain a strong connection with all stakeholders…
Integrating Traditional and Digital PR
Integrating traditional and digital PR is essential for crafting effective communication strategies that resonate across diverse platforms. This approach not only ensures a wide-reaching impact but also deepens engagement with various stakeholder groups, making it a strategic imperative in today's fragmented media landscape…