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Bob Iger

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Messaging: Top quotes to the media…

When a PR pro crafts a press release the second paragraph traditionally becomes a quote from the spokes person. As an agency, we are aware that the first time we write a release for a client, time needs to be taken to ensure this quote is on message and in character with a spokes person we may not have met. So what makes a good quote – apart from the message and the character?

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