social listening

Navigating the Future of Media Relations in the Social Media Era

The rise of social media has not eliminated the relevance of traditional media; rather, it has reshaped its role in the broader media landscape. Traditional platforms like newspapers, television, and radio still hold significant sway in reaching certain demographics and lending credibility…

2025 Trends #3 – Navigating Crisis Management in the Digital Age: Strategies for Global Brands in 2025

Think managing a PR fiasco was tricky before? Welcome to 2025, where a single viral post can make your brand today's trending topic—for all the wrong reasons. In our hyper-connected digital playground, crises don't just knock—they barge in unannounced and spread like wildfire…