technology marketing

The AI Shift in Global Public Relations: How U.S. Tech Companies Build Influence Across Borders in 2026

AI has officially become the world’s default research assistant, first impression maker, and reputation filter — and that changes everything for U.S. tech companies trying to grow outside their home market. Here’s how global PR really works in the AI era, and why your international expansion depends on understanding how machines and humans interpret your brand.

How Public Relations Drives Global Growth for U.S. Tech Companies Expanding Beyond the Domestic Market

Most U.S. tech companies underestimate how different the world looks once you step outside Silicon Valley — and their global growth slows because their communications strategy never grew up with them. Here’s the truth about what PR really does when your revenue ambitions extend far beyond the United States.

The AI Shift: Why Global Public Relations Is Now the Growth Multiplier for U.S. Tech Companies Expanding Worldwide

Here’s the new global reality every U.S. technology company needs to face: AI models are now the most influential “media channel” on earth… So, how do we deal with that? Read on…

Unlock New Leads with Historical Blog Optimization

Older blogs are more than digital relics; they are persistent lead generators if utilized correctly. Dismissing them could mean overlooking a significant segment of your content’s value. Each blog post on your website represents a unique page for search engines to index, which means each one is an opportunity to attract targeted traffic…

Maximizing Video Impact in Technology Sector Marketing

Initiating video integration into your marketing strategy begins at the sales funnel’s top. This stage is crucial for making a compelling initial impression that establishes an emotional connection with potential customers. Often, viewers at this phase may not yet be familiar with your brand, making it essential to capture and maintain their interest without delving into detailed product or service explanations…

Revolutionizing Tech Marketing: A Strategic Content Blueprint for Global Engagement

Navigating the competitive landscape of the tech industry requires innovative approaches to marketing, especially for U.S.-based Marketing Directors aiming to catapult their brands onto the international stage. With the digital age empowering consumers to choose how they interact with brands, traditional advertising's impact dwindles, making room for more sophisticated and engaging content strategies…

Augmented Reality: The Next Frontier in Global Tech Marketing

Technology companies are constantly seeking innovative strategies to stand out in a crowded marketplace. Augmented Reality (AR) represents a seismic shift in how products and services can be marketed, offering immersive experiences that can captivate audiences worldwide…