Technology Marketing Directors in the US are constantly bombarded with buzzwords and conflicting strategies, leaving them unsure of where to turn next. But when it comes to navigating the complex world of Modern PR, understanding how Touchpoints and Value can propel your tech company to the forefront of its industry is crucial…
The Pivotal Role of Internal Communication in Tech Companies: A Guide for Marketing Directors
Key Storytelling Strategies for Tech Industry Marketing Leaders
The State of Earned Media
We asked 18 U.S. agencies their opinions, intending to understand how easy or difficult it has been to obtain earned media in recent years and what factors are contributing to the situation. Here, we delve into the heart of these challenges, offering insights and strategies to navigate the intricate maze of modern tech PR.
The Top Marketing Trends of 2024
Graining Amazing Media Coverage with Research
Boosting Credibility and Visibility with PR: A Guide for Tech Marketing Directors
Revitalizing Your Tech Brand: The Power of PR in Today’s Digital World
In today’s digital age, where consumers encounter up to 10,000 ad impressions daily, the challenge for technology companies to stand out is immense. For Marketing Directors at U.S. tech firms, harnessing the power of international media through effective Public Relations (PR) campaigns is more crucial than ever…
Revolutionizing Growth: How US Tech Leaders Can Leverage PR in Economic Downturns
Redefining Stakeholder Engagement for Tech Marketing Directors in the U.S.
In the fast-evolving landscape of technology, understanding stakeholder engagement is crucial for Marketing Directors in the United States. While Alastair Campbell humorously dismisses ‘stakeholder’ as an unappealing term in 'The Rest is Politics' podcast, the concept remains a cornerstone of successful business…
2024: Navigating the AI Revolution in Public Relations for U.S. Tech Marketing Directors
Confronting the Disinformation Dilemma: A Strategic Priority for U.S. Marketing Directors
Navigating the ESG Landscape: A Guide for Marketing Directors on Ethical Communication
The concept of Environmental, Social, and Governance (ESG) has become more than just a buzzword—it’s a pivotal aspect of corporate responsibility and ethical communication. Understanding and integrating ESG principles into your communication strategies is no longer optional; it's a necessity. You’re in the right place to find out more.
AI in Marketing: A Partner, Not a Replacement
The Mastery of Communication Metrics: A Strategic Imperative for CMOs
International Media Services in PR: The Game-Changer for Marketing Directors
Media Training for CEOs - The Three Ways to Stand Out
It’s natural for a CEO to be wary about media interviews—and it’s also unnecessary and counterproductive. Business leaders know more about their sector than any reporter does and should welcome the chance to show it. Strong answers build trust, show leadership and demonstrate expertise. Here’s how to prepare for that next media interview…