February – the month of love for pretty much all over the world. But not so fast! In the world of international PR, you need to look a little closer...
Getting your Creative on
We’re officially living in the future.
The future is now. Or at least, it will be here in October. In the 1989 sci-fi comedy “Back to the Future Part II,” characters Marty McFly, Doc Brown and Jennifer use the famous outfitted DeLorean time machine to travel from the year 1985 into the future. The date? Oct. 21, 2015.
To celebrate, there are a few things we’re looking forward to in 2015 at NettResults. In fact, many of these may be a good reason to close the office for a day or two. Even if you can’t join us, maybe the ideas below will stimulate some PR ideas…
Top 2015 Predictions for Successful PR Campaigns
What is it going to take to have successful PR campaigns in 2015? NettResults specializes in international campaigns and has represented global charities, fortune 500 companies, SMEs, members of royalty and politicians around the world for the past 15 years... here's our 2015 predictions (and it's not rocket science - although we do have a client in that area)...
Being a Trend Maker
What does it take to be popular?
There are no such things as stupid questions
Do you work with a Happy Company?
Too many stupid people are employed… and what that means for customer service the world over…
It's not about features and benefits – it's about the story.
Good Advice...
Your Hallway
MH370 - Three important crisis communication lessons
What is the question?
Starting a Movement
One of the things as PR pros we can do is for the audience is let them know when it's safe to whoop, holler or applaud.
This is what our clients always want us to do. It’s kind of like how to start a movement.
Often, we hesitate to spread the word and recommend something because it doesn't feel safe to do so. It's better to say nothing than it is to feel stupid.
Joining in on the standing ovation at the end of a Broadway play isn't some sort of callow sellout. It's actually a tradition that offers solace for the timid or uninitiated.
The trick in PR is to get to the tipping point.
The tipping point is when a lone weirdo has attracted so much of a following that it would just feel stupid NOT to join him. Am I thinking Steve Jobs?
We like to learn from the shirtless dancer… if you have not seen his video then here’s a 3-minute version that can spice your day up…